SEO is a common abbreviation for Search Engine Optimization. This is the practice of improving traffic to a site from the organic or natural search result on search engines, especially the biggest one: Google. There are two major ways traffic gets to a website; organic search through services like blogger outreach and paid search.
Organic search is the natural result from search engine while paid search is a scenario where businesses or individuals pay to be ranked higher in a search engine. Paid search results are usually found at the top or right side of the natural search, and they carry an icon that indicates they are paid for. But paid search results are expensive, so SEO can be one of the smartest investments you can make in your digital marketing.
When a search query is made on a search engine website, example Google, a list of the result is rolled out, both organic and paid. These results are links to website or blogs that Google thinks is relevant to the search. The list is in order of relevance, i.e. the first result is assumed to be more relevant than the second etc. Any action to improve the ranking of a website or blog in a search result is termed Search Engine Optimization. Mostly, Google ranks web pages on the basis of what is called authority. Domain and Page authority is determined by how many other web pages link back to them.
The reasoning is simple; if a website contains very valuable information it means it would be shared a lot on other blogs, websites, news outlets, Facebook, Twitter, LinkedIn
1. Enhance Website Traffic
This is the most obvious reason behind search engine optimization. Every website owner that publishes content wants to be noticed, there is no one who is publishing content just for the fun of it. They are all hoping for a huge number of people to view what they have offered. Search engine optimization helps to get this much-needed traffic. With increased traffic, there is a greater likelihood
2. Increase Sales & Revenue
Effective search engine optimization does not just bring any kind of traffic to your website, it brings targeted or quality traffic. Take, for instance, you are window pane manufacturer, but Google brings you thousands of people looking to buy the newest smartphone. This is still traffic, but it is useless to you. Targeted or quality traffic refers to the web traffic from people who are really looking for what you are offering.
The conversion rate of such traffic is higher compared to random traffic because these people really need what you are offering. For random traffic, you will have to hope for more impulsive purchases and you’ll need to work on your calls-to-action (CTA) to convert these visitors.
3. Improves Business Branding
Better ranking helps to improve the awareness of a company’s brand and online reputation. Naturally, people would be more inclined to click the first few links of a search than they would the tenth result or the results on the second or third page. If a web link is available on the second or third result of Google search then it can also well go out of business.
The higher the rank of a brand’s link, the greater the awareness. Click here to see how Spectrum Healthcare uses SEO strategies to boost their business brand.
4. The Competition Is Right Behind You
Any product or service that you are offering, you can rest assured that one or two, or even more businesses, are offering something similar, if not exactly the same thing. What makes it even more dramatic is that each day, new businesses are born with a greater hunger for success, and they are hoping to push you out of the way. Your competitors are aware of SEO and are employing search engine optimization experts to help them rank higher in a search result. So then, what are you doing? Even if you rank highest in your business niche at the moment, don’t make the mistake of resting on your oars. Someone somewhere is looking to topple you from that lofty position.
For example, think about the legal industry and how competitive that is. Your law firm or legal services company needs to stand out from the competition. Click here to see how Valent Legal utilizes SEO tactics to improve their online presence and gain an edge on their competition. Without an effective campaign, you will watch as your web traffic dwindles and as you fall lower in search ranking.
5. Improves C
Effective search engine optimization improves ranking in search result. An improve ranking contributes to a website or business credibility. Appearing as one of the highly ranked results passes a message to users that you are a top player in the game, reliable and can be trusted. While appearing on the second or third page of the search creates the assumption that you are probably a new business, or that the information you are offering is not so credible or you have a low budget hence you can’t afford to be placed where the big boys are.
6. SEO Is Less Hands-On And More Subtle
When compared to social media marketing, content marketing or email marketing, SEO is easier, as it does not require as much hands-on action. For social media marketing or content marketing, there is always a need to continually push out relevant content on a daily basis so as to remain relevant in the minds of followers and customers. But for search engine optimization, once a page is properly SEO optimized, there is little else to be done than to just sit back and watch your traffic grow and your ranking improves.
Of course, this would depend on a couple of other factors such as the competitiveness of the keywords associated with your website, blog or YouTube channel, the quality of content on your site and so on. But basically, SEO builds on what has already been done, giving less headache but immense reward.
7. Only Page 1 Really Matters On Google
The second and third page of Google search result is termed the graveyard of the internet, and it is ridiculously said that if you hide a dead body there no one would be any wiser. According to recent research by Moz.com, 71.33% of clicks happen on the first page of search result. If your business is on the second or third page then your chances of visibility are very slim.
8. Online R
According to other recent SEO research, 81% of consumers research products online and make price comparison before going to make the actual purchase. Being found in a good position on the search increases your product’s chances of being picked when the customer actually decides to make an actual purchase. This can be a game-changer when it comes to succeeding with your lean startup or small business.
9. SEO Works Hand-In-Hand With Social Media Marketing
SEO experts know all about social media marketing and its impact on search engine optimization strategy. Growing your following on social media accounts can help your SEO tactics tremendously. Social media grows overall website traffic, builds links, amplifies branding and increases search queries for your business. An advanced Instagram like bot can help a great deal with growing an engaged Instagram follower base, which can be leveraged to expand your overall social networks on Facebook, Twitter, LinkedIn, Pinterest, YouTube
Be An SEO Pro
Search engine optimization is crucial to giving your company website an edge. By following the suggestions listed above, your business has a chance to excel on Google and everywhere else.
We hope you enjoyed this article on how to use search engine optimization to improve the Google rank and organic traffic of your company website.
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