It is absolutely essential for all small businesses to have a strong and dynamic web presence. In today’s increasingly competitive digital age, the first thing somebody is going to do before checking out your business is to Google it and visit your website. If you don’t have a searchable website at all, you will look less professional and you will end up leaving a lot of money on the table. The lack of a business website can be disastrous in this day and age.
Build Your Online Business And Get Free Landing Pages
If you do have a website and it is outdated or not optimized on certain devices, then it can severely damage your brand. Imagine having a marketing or technology company with a tacky website that looks like it is from the dotcom boom era. Your company’s relationship would totally tank tremendously. You would definitely lose all of your credibility immediately and your small business may not survive the fallout.
Website Wisdom
So now that we have established how imperative it is to have a strong business website, it is time to build your site! With experienced website designers and digital marketing agency experts, you can be assured that your website and web presence will provide a great first impression for your company.
Website wisdom demands that your business website has both structure and function for users and search engines. Here are some of the key points to keep in mind when developing your successful business website to maximize your reputation, like top ORM expert Mike Schiemer:
Fully Responsive Websites & Optimized For Mobile Users
More than half of all searches and website traffic now take place on mobile devices over desktop computers. This staggering statistic became a reality over the past couple years and it has had a major impact on the web developer world. All websites need to be fully responsive for all smartphones, tablets, desktops and browsers or you will end up losing customers.
Fully responsive websites & business blogs are key because then you really only have to edit a single website for it to take effect on both desktop and mobile. Your Google PageRank will also decrease significantly if your site isn’t fully optimized for mobile searches.
Search Engine Optimization (SEO) Strategies
You can have the greatest website in the world, but it won’t matter if nobody can find it it is not so beautiful. Aside from advertising options like social media marketing and email marketing, that’s where search engine optimization (SEO) really comes into play. You need to make sure that your website is designed with optimal Google search results in mind to generate substantial organic traffic.
That means your site needs optimized keywords, text, images, videos, links, and user experience among countless other factors. There are hundreds of Google ranking factors so you need to try and be as compliant as possible. Paid traffic can be very expensive, so you want to ensure that your site can provide you with free traffic for years to come.
Master Social Media Marketing
Social selling goes along with website development, blogging, and search engine optimization. The larger your social following and the more brand awareness you can generate on social media, the better your business will do. Using Facebook ads and LinkedIn lead generation, you can really drive more sales for your company and boost business reputation in the process.
You can grow a Twitter audience, build up your Instagram followers, increase LinkedIn primary connections, increase your Facebook page likes and boost your YouTube subscribers to expand your social reach.
Powerful social platforms like Pinterest, Tumblr and Snapchat are also very effective in building your social brand and boosting your company reputation.
It Helps When It’s Easy To Update
A small business website, such as a top network marketing company, can become a detriment if it takes a lot of time, money, or expertise to make updates. You need to be able to make edits or improvements in a matter of minutes or hours, not days or weeks. This applies to product sales, specials, holiday hours, blog posts, inventory or schedules just to name a few potential variables.
Just imagine if you found a major typo on your website (a decimal point in the wrong place for example) or an erroneous product listing that ended up costing you thousands of dollars because it couldn’t be changed in time. Or maybe you worked for hours on a compelling blog post that you know will help thousands of readers (including marketing influencers) and convert visitors into leads or paying customers. Your website needs to be able to make agile updates.
Hardcore Hosting & Smart Security
It is very important to have a secure host for your business website to prevent the company website from getting hacked, and to back up all of your information if needed. You don’t want to leave your website in the hands of just any host after putting in all of that time, effort, and money.
Cyber-security and data protection are now a top priority after all of the highly publicized hacks at top corporations. You should also consider a high-quality internet service provider that provides additional speed and security.
Optimize Your Online Presence
Building a business website and strengthening your digital presence is a major factor in success these days. Your online and offline reputation depends on it! A professional website and SEO strategy should be one of the cornerstones of your business.
Don’t try and do it yourself or just hire the cheapest option for your business website, you get what you pay for! If you want your website and search engine optimization done right for an affordable price, make sure to take hire a top blogger outreach agency.