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How To Optimize Your Content To Rank On Google

December 9, 2020 by CheapComputerServer.com

optimize-content-google-search-results-seo-serp

Every online business has one goal: rank on page one. That’s because ranking means more traffic. More traffic + more sales. You get the picture. If you are ready to take your website to the next level in Google rankings, here are six SEO content optimizations you can make to your website this week:

1. Start With Keyword Research

Google Keyword Planner will help you determine what terms are being searched by users. Use your findings as a starting point. If you don’t structure your content around targeted keywords, you will never rank for anything competitive. Just because a keyword may be highly competitive doesn’t mean you can’t take it on.

Take a page on the 10 Best Mattresses you can buy online. The keyword “best mattress” has a search volume of 73K and a lot of competitors fighting for spot number one. With six months of dedication to ranking one page one for the keyword ‘best mattress” this guide went from position 79 to holding a steady placement on page one.

2. Write Good Content

When it comes to writing great SEO content, start with your audience in mind. If you were in their shoes, what would you want to know? Start there and continue until you have answered all the questions you think they’d want to know. Sometimes you are so engulfed in your product it’s hard to think of questions the normal person wouldn’t know.

So ask the people around you what they would want to know. Remember, quality beats quantity when it comes to creating good SEO content.

3. Optimize Title Tags And Meta-Description

The title tag is one of the most important SEO factors. Make sure it includes your targeted keyword and keep it under 60 characters. Next focus on the meta description.

Research indicates that the good meta descriptions improve click-through rate (CTR), and how many people click on your site will most definitely impact rankings.

Your web page titles and meta descriptions is the digital real estate that you need to claim for your brand. If they aren’t accurate or interesting then its place in Google search results will be taken by someone else.

4. Update Content Regularly

Think about it like this. If you are a customer looking for the most relevant information on Google for a certain query, it only makes sense you’d be drawn to the most recently updated content. Keeping your content up to date and relevant will help boost rankings.

Not to mention, when you go months without touching a page you appear inactive to Google. To keep traffic flowing and rankings rising, make improvements to your content as often as possible. New Content is an SEO essential.

5. Promote Your Content In A Healthy Way!

When you write really great content, you want people to know about it! Backlinks are the real estate of the internet. If you want people to come into your store, they need to be able to access it easily. The more entrances there are, the more people will come inside. The same goes for building backlinks.

6. Social Media Marketing Management

Another underrated method of maximizing SEO is with social media marketing. Social selling helps to build backlinks to your website, amplify reach, and build up your brand name. All of these factors directly or indirectly help your website’s Google PageRank and keyword ranking. By hiring social media management experts, you can boost business and SERPs on Google.

Conclusion

The more avenues there are for people to land on your page, the more traffic you will see. An increase in links and traffic tells Google people like your content. Therefore, they will boost you in the SERPs. Every increase in PageRank can really make a difference to your business’ bottom line! It’s time you do SEO like a pro so you can start to grow!

We hope you enjoyed reading this CheapComputerServer.com blog post on how to optimize your website content to rank on Page 1 of Google searches with SEO.

Interested in reading more articles about search engine optimization for new companies?

Read Our Blog Posts:

  • All About Search Engine Optimization For Business Websites
  • How SEO Professionals Can Improve Your Google PageRank

Filed Under: Featured, Web Hosting Articles, Web Hosting Info, Web Hosting News, Web Hosting Secrets, Web Hosting Tips, Web Products

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