Picking a domain name might only take you a few minutes and a $10 domain name registration fee, but that doesn’t mean it is a decision to be taken lightly. The importance of the right website domain name cannot be understated for businesses and personal brands.
Like anything else, there are some good examples and some not so good ones for domain registration choice. You can click here now to see how BCI Worldwide chose their smart domain, or how Librestream picked their domain name at new work instructions.
Then there are some less than ideal domain name choices like the overuse of the web extension .io for tech or app companies. Some companies have used them with success but many have floundered with them. Although these top-level domains (TLD) are much cheaper, sometimes you get what you pay for.
Use common sense when choosing a domain name because your domain name, or URL, can have an impact in both the online and offline marketing of your website. Long or difficult to spell domain names can make people ignore your website and it has to be pretty good for them to stick with it (for an example, go to the www.StockMarketOpens.com website). Short domain names register better with people’s memory and are easy to remember.
Obtain a domain name that will help you in your marketing niche and strategy. Like we stated before, you can use your business name as your URL. If your business name is already taken by someone else then get a URL name close to what you are doing. Purchasing a business name domain name isn’t the only way to go, and when a keyword domain name could do just fine.
If you plan on using the .net extension, you may want to wait on deciding your name until after you have found an available domain name that is suitable to your type of business. If you follow the steps below, you should be okay in identifying your name brand to the internet community.
Structure Your Brand Name
Put your domain name on your letterhead, business card, printed materials; put it on your phone recording, the side of your car; don’t forget to include it with your email.
Keep it Short & Memorable Don’t get a URL that uses all 26 letters of the alphabet.
Secure a .com URL
We at Cheap Computer Server strongly recommend purchasing a .com domain name as opposed to a .net, .info, .biz or anything else if possible. If your chosen domain name is not available in a .com, keep looking until you find one that isn’t taken. There is nothing wrong with the other extensions but when you have a .com extension, it sounds like you’ve been on the net a long time. It adds more credibility to your business whether people would like to admit it or not.
Remember, your domain name is an extension of your business and your brand of product or service. Pick the right domain name for your website that will stand the test of time.
Make sure your domain name and post URL’s are rich in descriptive keywords that mention your brand and products or services like https://atlanticscale.com/instrument-calibration-services/instrument-precision-services/pipette-calibration/ for the Atlantic Scale Company.
Another smart example of a descriptive yet succinct domain name choice is RecoverReputation.info since the website is about information on how to recover your online reputation. Makes sense right? Take care in choosing the right website domain name that accurately reflects your business brand.
We hope you enjoyed this article on how to choose your domain name for long-term website brand building.
Interested in reading more articles about business website domain names?
Read Our Blog Posts: